When the world goes digital, you need to build your own library to play games with
By Amy DyeA recent report from the Federal Trade Commission on the digital library space paints a picture of a future where you can find new games, books, and movies, but you can’t get the ones you want.
A big part of that shift is the proliferation of digital storefronts, and Amazon is playing a major role in helping those digital storefront creators get their games into the hands of consumers.
While the FTC report noted that the number of U.S. stores has grown by almost 2,000 percent over the last three years, its overall finding was that many of those digital stores have been run by one person, and that many digital storefront owners have been “unable to consistently meet their financial obligations.”
The report’s authors point to one of the biggest problems for these digital storefront companies is that there’s very little incentive for them to deliver a good experience to consumers.
“It’s difficult for consumers to get what they want,” said Brian Nettles, a partner at law firm Pepper Hamilton.
“A lot of times you have to pay to access the content.
You have to buy something.”
Nettles explained how that can lead to a disconnect between what consumers want and what digital storefront stores can deliver.
“You have a lot of people that want to purchase digital books that aren’t getting them,” Nettls said.
“And they’re just not getting what they expect to get.”
For example, a book called “Hangar 18: The Return of the Jackal” was recently released on Amazon and on a dedicated “digital” shelf.
Amazon is selling it for $3.99, and when it comes to a physical version, the digital version sells for $2.99.
But a digital version on the same physical shelf will cost $5.99 on Amazon, and a physical copy will sell for $14.99 if you choose to buy the physical copy.
It doesn’t seem like Amazon is taking into account the price of physical books on Amazon’s physical shelves, which is $9.99 for the paperback version, and $14 for the hardcover.
This means that people who might want to read the book on the physical version of Amazon can’t.
And that’s not all.
When Amazon sells a book on its physical shelves for $1, Amazon is going to charge a hefty fee for the physical book.
But when a digital book is available for sale on Amazon for $5, it’s going to be priced at $7.99 and the physical price is $14, and the digital book’s price will be $14 instead.
If you’re like me, you’ve probably read about a book that is just too good to pass up.
And when Amazon sells the digital versions of books for $10, it charges $7, and if you get it for free, it will charge $5 more.
For some, this is an issue that can’t be overlooked, because when you buy a book at a physical store and then decide to buy a physical book, the retail price of the physical versions of that book is going up by $3 to $7 depending on the size of the copy.
Nettls explained that digital storefront operators have a harder time making these sorts of adjustments.
“The retail price doesn’t change from physical to digital,” he said.
“They’re going to have to do more than just sell the physical print version of a book to make a digital copy,” he added.
“They have to make sure that they’re offering a compelling experience for the customer to make the purchase.
That means they have to have the physical copies of the books available in the physical store.”
So how do you make the digital stores work for you?
Nettels said the biggest issue that stores face is that digital store owners don’t understand the concept of the “physical retail price.”
“It really isn’t about the physical cost,” he explained.
“It’s not just about the cost of the print edition of a physical print book, but it’s about the price they charge you to use the digital edition of the book.”
The digital version of your book, however, can be the same as the physical one, because that physical copy has to be delivered to you in the same way.
Nelles said that even though digital storefront platforms are designed to make it easy for people to access digital content, they can’t deliver a perfect experience for everyone.
“If you look at the digital store, it does a good job of getting the information people want, but they can do better,” he noted.
“I think a lot can be done by the digital platforms to improve the experience, and to give people the opportunity to be more involved with the content.”
For some consumers, this could mean that they want to go through a digital storefront before getting a physical one.
But that’s going too far.
For many consumers,